“Storytelling is the most powerful way to put ideas into the world today.” – Robert MacAfee Brown (American theologian)

Storytelling is about transmitting a story or an idea through words, sounds or images. It is a powerful way to transfer information to people.

When you deliver a message, you can disguise an educational or moral idea into a personal story. Telling a (personal) story also gives you the chance to connect with your audience, touch emotions, share our lives and give meaning to the issues you are discussing.

Have a look at these tips on how to make your advocacy message more personal or attractive through storytelling:

  • Start with an engaging beginning - this is crucial if you want people to listen to your whole message. You can start out with some dazzling facts about the issue you care about, or with something personal about why you find this issue the most important thing in the world! If you really want your audience to be attentive, start out with a question relating to your topic and ask the audience for responses.

  • Use words, images, audio, testimonies, etc. to immerse your audience in the story you are telling. The more different sorts of information you can offer, the more interested your audience will be.

  • Tell the story in a logical sequence. Don’t make it too confusing.

  • Explain the problem in your story, but don’t forget to also explain the solution. Make sure the audience feels that their contribution can make a change.

  • Don’t forget to give your own point of view when transferring a message. This is what makes your story personal and more interesting.

  • Remember, telling a story from a personal point of view will also make you more attached to the story and more committed to the goal!